Topshop lost to new fans of the Fashion Week in London, without showing the effect of the "face" this year Star Count

Topshop Unique show for Fashion Week in London did little to increase the profile of the main road of the brand, according to the poll Star Count.

Topshop efforts to "democratize fashion" appear to be failures, the brand has earned a minimum number of new adherents fashion, despite the transfer of unique spectacle Topshop periscope to try to close the gap between luxury and high street fashion.

While played a role in promoting the brand in recent years the only show Topshop, the show on Sunday not draw the same attention in social media to gain 37.1% fewer new Twitter followers during the show in 2015, while won the weekend of fashion Topshop 2015 4052 new fans (fans of 244% compared with the norm for the month of January and the largest brand of social performance year), won Topshop total 2546 new followers significantly lower in the same period this year.

Cara Delevingne (especially outside of this year's performance) for the brand and its presence in the past Hall of Topshop Unique social history of strong growth promoting helped provoke enthusiasm for online event. Topshop A publicity campaign with Cara saw 2014 this success was repeated in January 2015, a growth of 81.3% for the month Fans August when he became the face face of the brand for the third time.

He estimates this year to the social impact of the face to reproduce to fight. Topshop began with a campaign Karlie Kloss, one of the most popular of the modern era in 2016, held for models event on Sunday in honor in the front row. However, despite a heavy 1.2 million followers on Twitter, fighting Campaign Karlie undress. Since the beginning of 2016 Topshop has seen an increase of 26,110 followers, the 10.7% are followers of Karlie Kloss. In the same period last year (when the face face of the brand was), Topshop saw 30,761 new followers. This decrease of 15.1% new trailer is hard to ignore.

While the stars of the fashion set sitting in the front row, return of the S / S 2016 Topshop Unique show featured models like Sam Rollinson, Malaika Firth and Bella Hadid. Although this decision to open with the aim of the brand is consistent, the Fashion Week to a wider audience, get it online have contributed to the lack of interest in the program. Not one of the models, the characteristics of the emission of the 10 most popular Topshop fans new models will be displayed while no show Kendall Jenner, Cara Delevingne and Gigi Hadid top of the list.

It is an area where Topshop appeared in its goal of democratizing fashion to succeed: for the new target group the weekend of fashion won, big brands Michael Kors, New Look, ASOS and Chanel, a promising combines luxury indicative and the main road were ,

Clive Humby said Board data scientists Star Count. "These data will be able to measure the effectiveness of marketing strategies of a brand in a new and profound way to analyze by new trailer, we Star Count are able to track, was not just the number of followers of new brand position is a result of marketing activities, but these new fans transformation - their demographics and other passions.

"Therefore, this report unique Topshop measures demonstrate the successful initiatives those involving celebrities."

The most popular brands among new Topshop trailers

The most popular models among new fans Topshop