Helsinki perhaps best known for its cold winters and design, but thanks to Liisa Jokinen and Hel Looks Street Style Blog outstanding street style has become.
Liisa Jokinen is not only the most successful photographer of street style Helsinki, but also international attention in recent years through publications such as the Wall Street Journal and even Vice Magazine BuzzFeed Hel Looks. It also inspired a generation of Finns, Hel their style and pride attention made, Looks, talking and became an integral part of Finnish fashion. Before that, the people of Finland style thinking road was participating only for rich kids, the fashion weeks the world class, but it has been shown that creative and surprising styles can be found in the capital region.
Finland is a very interesting Nordic street style is a high self-expression As for the clothes, even if the people otherwise quiet. The species that we have seen in Hel over the years show, have become a kind of encyclopedia of the trends, Scandinavian style and way of life in the north of the capital.
There are many photographers blogs and street style to be, but know when you come to Finland Liisa Jokinen, who is, after all, she is the godmother of Finland street style.
We find Liisa and asked him a few questions about Hel Looks, inspiration and SF California starts seems ready - to bask style Recognizing the street ...
Why - he decided to start the Street - making style?
Well, I have been interested in street since I was a little kid, and it was always my main inspiration style. I was a big fan of Shoicki Aoki / fruit example.
In July 2005 we were at the music festival in Stockholm accelerator with my husband Sampo. I started young Swedish style appreciated and thought how cool it would be to photograph. But soon I realized it may seem, is in Helsinki, where to start through the streets to document. At this time, Kiasma was a popular spot for glam rocker. I had to experience throughout the summer for some time. I went to Helsinki styles are truly unique, and we have to show the world. We had two more weeks before the summer holidays and make fast a website and began taking pictures, the first festival Tuska removed.
What was about to begin the most difficult part?
It was difficult / costume to explain the idea of street style photos, when it was no other Hel blog looks like now. People are so used to photograph. It is very different now with Instagram, Snapchat, etc.
Why - you have in Helsinki?
Because it was our city.
What was your favorite place to take pictures over the years?
Helsinki and Reykjavik.
This makes a great image of street - style?
The person! He / she uses something / her feeling / makes himself. It's style, not necessarily fashionable.
This - Hel Looks sabbatical or - to an end?
He will never end, I have since the beginning of June every week the site was updated. I always take new pictures on my visit in Helsinki; Unfortunately, this is currently only 1-2 times per year.
Why San Francisco?
As Sampo startup company was acquired by Facebook and his work for Facebook in April 2014. We are here, at this time, but could never take photos street style to stop, so I threw inserts SF.
Who makes better people of Helsinki and San Francisco?
I guess you can not say that any of them is better or worse, they are very different. To me the style of street photography is the best way to get to know the city and its inhabitants, is a continuous exploration. I want to take pictures of street style in a city. Helsinki is homogeneous, while in San Francisco, you can meet people from all over the world. This makes it very fascinating, unique and colorful city. Helsinkians are more fashionable terms.
What advice - that for photographers Street - style?
Follow not to imitate or person to your taste and heart, please try. Personality is the most powerful, and it will continue.
Liisa Thank you for taking the time to answer our questions, we leave you now with some - some of the best people in Helsinki and San Francisco captured by Liisa Hel Looks Looks and SF -in enjoy!
Helsinkians Hel Looks (Tables 2009-2015)
San Francisco looks SF
Images courtesy of Liisa Jokinen
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