Milan (AFP) - Despite the torrential rain could not dampen the spirits of the streets Stars of Fashion Week in Milan called.
Cyprien Richiardi was not invited to the parade of Giorgio Armani Monday, but that makes it no less a must attend an appointment for him in a damp, drizzly morning.
"When it comes to fashion, you have to be there, even if it rains, have to leave you," he told AFP Richiardi in a short break from his stuff along the cordoned outside the Armani Teatro strutting way to benefit a group of paparazzi.
With its military-style hood and gold basketball shoes sprayed Richiardi does well to questions, draw attention to himself, and his eyes electic complete with a bow tie and a hat flamboyant dandy who looks like a reference to his African heritage.
When sideshows road in the eyes of many fashion specialists and traditional media assuming Games carefully choreographed parades increasing importance to be noted is what it is.
For some it is nothing more than an end in itself. Others, like Richiardi have to promote fashion blogs. Many aspire to jump from outside a company, the long road has seen for style inspiration.
admit Designer willingly, for information on how their works are interpreted and adapted by a niche group through thousands of photos after every Fashion Week sift that is closer to cut the advanced trends that consumers rich clientele.
With photographers to the meeting of the most popular bloggers moment were moved, the scene of Milan has a very organized feel.
"It is not just about advertising," says Richiardi.
"It is necessary to meet people and network is very important. Most of the time, we do our PR Web only, by and here you can do on the road."
- The natural elegance of Milan -
Ivan Lui, a reporter for Hong Kong magazine "Me" is an invitation for the show Armani, but also presented early and enjoying his picture, and the kindred spirit Richiardi.
"My journal is more interested in the official programs but I like the street style more," he said.
"In New York and London, is more fun, here the classiest people of course are very elegant - .. and take a lot of skin, I love"
Richiardi agrees that the unique nature of the street style of Milan is only woven sewing and production of high-end textile into the fabric of the city in a different way to any other city.
"It is very elegant, certainly more than Paris. Let's say the Italian taste of Italian flavor remains," he said. "They have the advantage compared to other countries."
Elisa Bersani blogger based in Bologna came to fashion for five years shows, and provides evidence of how what a purely narcissistic activity seem able to develop into a career.
"I have my blog began five years ago, purely as a hobby," he said. "Now it has become a job. It is very important to be here to stay current and to bring new tickets for people to follow me."
Since the influence of his blog grew, he graduated in Marketing Bersani was able to get a job with fashion company in certain events and launches.
"This has allowed me several passions of mine to combine: art, photography and fashion, as well as the fact that I studied communications and marketing," he said, explaining that his goal is to ensure a role as a shoe designer.
Photographer Michael Ip said that there is a reason, through puddles on the search for the best image of a diva mode is currently unknown wading.
"In New York, the behind the stage and the route mostly," he said. "In Milan my agency wants to do more road and less exposed, I think, just because of the way each attracted here."
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