Saturday after - noon illuminated in a locker room good road. A satin jacket in an amazing eggplant is in a heap on the floor next to a pajama - shirt with pink polka dots and a pair of gray spray - on jeans.
Next to be assessed in line in a black dress, off-the-shoulder and a bright skirt with a dynamic model.
Until now, that part of the pre-trip - shopping twenties appears - albeit expensive one: no less than £ 35. Only it is not a teenager tries in this elegant dress that would not be out of place in drinks for an adult - Party. It is my 10 year old daughter, Bea.
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The journalist Charlotte Kemp is up, shocked by the fact that many stores stock size 4 adult clothing that fits your 10 year old daughter Bea, up, despite the fact that they are designed for adult women
Despite of the youth to be years away, should the age at which children in groups of colored pencils instead of skirts sexy pencil, she fell into a trap carefully by the industry - mode set as 4 Size known.
This dress is very small - only on the chest of 30 inches and 32 in the hips - and fits my light, 4 feet 5 inches mid daughter like a glove, which means a number of inappropriate clothing, is now in its size (and pester ) vary.
And a shocking number of street shops, Topshop with Dorothy Perkins, Allerheiligen, Banana Republic and Miss Selfridge store size women in their field, although no adult woman I've ever met could sneak into a garment. So what's new? Are these brands as they want to just talk, for a wide range of body shapes Catering?
A number of shops, a Dorothy Perkins Topshop, All Saints, Banana Republic and Miss Selfridge store this size in the areas of their wives
Or are they - secretly tap into a growing market for adult fresh labels in preadolescent girlhood take forward fashion conscious, with the obvious economic benefits?
Previously Bea was quite unaware of the attraction of high - Fashion -. Brands road Although he has a big sister, she was always happy to wear the clothes you buy me expensive areas (and conservative) for children.
But now he found that stocks clothing Topshop fashion, I fear that there is no turning back.
Charlotte brands such as Miss Selfridge, who create garments up secretly tap into prepubescent girls for fresh labels adults in a growing market, with which fashion conscious years feels in advance
"This is really great, he says - as she poses in front of the mirror dressing in a white and black tip cut off her belly show she wants with satin jacket £ 55 for Team.
My child, who like a juice stained T wear - shirt and a pair of hand-me-down - Jeans 5 minutes it seems to disappear before my eyes.
Unfortunately, I'm not surprised to know that girls her age are increasingly aware of the brand. In Internet - forums I've seen discussions about Topshop pendant primary school.
Charlotte says it will not be the only one who believes this should be a deliberate tactic, the network girls much younger way, judging by the clothes mature above Topshop to expand for children
"It's more of a cool factor to tell your friends that your supervisor, jeans or dress at Topshop or Miss Kids got no Selfridge clothing store," said chief editor of Business of the trend researcher Sandra Halliday, fashion and trend Trendwalk.net site.
"When I was a teenager in the sixties, could not get a size 8 for love nor money, and often the smallest size of the stores was a tenth.
"In the last ten years, which is significantly and now find probable size 4s 2s same size and share the lanes with 10s, 14s and 16s, especially in chains aimed at youth sector has been changed."
Moreover, are forced to spend more parents to adult clothing their children need children. Charlotte said in a in a series of children's fashion, which looks at a Topshop jacket very similar, but for just £ 12.99 (photo)
So who are these small sizes? One can hardly say that teenagers are smaller - the opposite teenager just four hours obese expanding waistline than in the years to four more children.
Neither are adult women: their average size is said, a 16th To be alone in the belief that not to be that this is a deliberate tactic should expand the network of fashion for girls much younger.
In addition to a further erosion of childhood, but also a direct attack on the finances of parents Clothing for adults are more expensive -. In the field of children's fashion I look very much like a Topshop jacket, but for just £ 12.99. But now Bea freshness Topshop scanned, she has set to the version of £ 55 her heart.
An off-the-shoulder cuts the top and Charlotte Bea took Miss Selfridge, above a size 4, but was labeled a small measuring 28cm chest
One reason why adult clothing is expensive, that it is to pay VAT - Children's clothing are excluded.
But frankly, it's hard to imagine that the same size found 4 clothes could never fit an adult, but small.
An off-the-shoulder - came've Miss Selfridge chosen, also known as size 4, marked measuring a tiny 28cm chest and Dorothy Perkins size red party dress 4 on a small scale, which can be done Bea clear when these products. sold as part of the area for children, which would be well below the maximum permissible measures are exempt from VAT.
According to customs and tax rules, clothing for children up to the age of 14, zero VAT rated, provided they do not exceed the effect of a body 14 which as a bust 33 waist 27 is defined and hips, from 5 to 33.5 in
According to customs and excise legislation, clothing for children rated zero VAT to the age of 14, provided they do not exceed the effect of a body 14 which as a bust 33 waist 27 is defined and hips, from 5 to 33.5 in.
"These measures are based on the children until the day before his 14th birthday, as if the dimensions of the body begin to merge those of the general adult population," government regulations.
But the size was 4s collected are much smaller than that with a bust of 30, 24, 32 waist and hips, as evidenced makes, by my daughter, the height of the children. However, sell stores open as part of their collections for adults ,
And the message meets their goal: the other day, gave Bea that one of the things that are waiting more when she grows up to buy clothes for adults I do not think I would as soon have a chance..
They are not the chains quickly, not fashion. 4s size are in the likes of Silva available, a favorite of the Duchess of Cambridge and Keira Knightley and Reiss and All Saints
They are not the chains quickly, not fashion. 4s size are in the likes of Silva available, a favorite of the Duchess of Cambridge and Keira Knightley and Reiss and All Saints.
A republic, banana, there is even a size 2, to the delight of Bea, the 4 parameter here is "a little loose" and is delighted to discover that the coat chip waffles that seems a decade and just too demanding sex and the City, series comes in one size dinkier yet.
"I like that," I said - that "He is old enough age but could take if I do something smart for 'price tag Church must 85 £ grab me by air, then Bea gets a .." Not " me.
There are more than a factor of cold to your friends say that you have your superiors, jeans or dress at Topshop
Back to Topshop Flagship - Store in London's West End, but it is hard to resist when I apparently "fresh" to see joy treasure in size wear available. Some of them are of a size 4 in the small area and are so small, Bea I think stumbled on by chance "children".
It is to make a simple mistake. We see a few other mothers tattered looking clothes armfuls without adult supervision to be their pre-adolescent girls, who are too young to the store.
"Look, Mom, there are many interesting things in my size are here," Bea said as a transparent metal jacket sipping, I capitulate quickly.
Bea will soon be equipped with a jacket, miniskirt, cropped tops and a small tip up with a side zipper, which is small enough to fit not only ten years, but can -. 6, year-old sister Bea still be - However, the cashier .? not even a eyebrow'm buy this for my daughter instead of increasing my "Who is lucky today, she said - she Bea the travel smiled at me 152 £ free ..
I did a little embarrassed that I have to buy into this insidious invasion of our childhood girl convinced.
Steve Biddulph child psychologist is concerned that adult clothing at an early age purchase part of a culture of "discrimination on the basis of physical appearance" is undermined trust body image and tweens.
A Banana Republic, there is even a size 2, to the delight of Bea, who is this smart dress to explore facilitation pleased about that immediately all sex appears to Charlotte and the city, just to size
The damage begins, he says, with many toys and games for young people, including girls, who are all about fashion, beauty, modeling and "being sexy".
"Aspect has become the main concern of the children who should never have given a second thought," he says - in his book Raising girls, a column of my nightstand.
"The clothes once were used to keep the wind now mothers complain that it is almost impossible to buy clothing for preteens and teens who do not betray. In his opinion, this obsession with the appearance of health can undermine Mental girls and make them feel insecure.
"Girls are now more concerned about their appearance, clothing and equipment, said - her.
Children these days are very conscious of size and must be treated with caution
While I promote self-expression - I mean three girls let their clothes basically take every day, for the days of all - small - it feels like a constant struggle for so do not grow too fast.
Bea, who is about 11, is an emerging sense of style and individuality that I'm interested in promoting.
But when I came to accept that they do not want to wear conservative clothes that had the habit of buying for them, draw the line in a mini-skirt or a pair of store Mini Shorts Forever 21 fashion cutting, where a small size is very small, literally.
"But they are fresh," urges Bea ', and use them all the time, "I shake my head decisively.
Bea This is an important step, but still innocent - beyond the fairing. But what will the long - term legacy, if in ten years adult fashion shop before their adult bodies have even started to grow?
Instead of recognizing that the body of a woman from a child is different are, girls begin rather the sizes of 8 and 10 is carried out as a "fat" compared to the sizes 4 and 6, see before puberty (Photo)
Instead of recognizing that the body of a woman from a child is different are, girls begin rather done the sizes of 8 and 10 as "fat" compared to the sizes 4 and 6, see before puberty.
"Children today are very aware -chi size and must be handled very carefully," advises Dr. Linda Papadopoulos psychologist. "Each hyper aware of your body shape is not a good thing. The connection between the question of size and body image with eating disorders is enormous."
Another point of concern is a general confusion between childhood and woman. "If you and I grew up a clear distinction between mothers and daughters was, says Papadopoulos.
"Now there are TV - programs about women with their daughters compete.
"You see, adult women are extremely small -. A witness of our own psychopathology who want to stay young and thin, while the girls feel compelled to look older and be sexy"
He added that it is the responsibility of parents, this girl problems to discuss and explain what is and is not appropriate for the age.
A door - Topshop speech, said: "In Topshop, in a global marketplace and design of adult women of different proportions worldwide As operation One brand we are committed to supporting sizes obliged width by our offer diversified products..
As final shopping - trip, agrees Bea that the miniskirt and support - Topshop bra - Top were bad decisions, and decided to take them back.
"It would be on the trampoline that is very cold, he said - while she goes scruffiest in his jeans and T - shirt - dress to be as concern ten years my delight, but should for how long ..?
