A great logo Wu-Tang cushion, design and fashion colors books, vinyl figures and columns shoeboxes filled space. These boxes are not filled with unique pieces shoes: you grab samples, with the exception of Japan and Pumas-tailed electrically.
This may be one of the coolest stores seem you can imagine, but it's actually jeffstaple [sic] office space. Back in his office in the Big Apple after days of jet set, he found 10 boxes of shoes waiting for him. Companies like Nike and Adidas shoes sent him free exclusive hoping you. Your product and affects all social media followers to do the same
Staple Design, founded in the late 90s, has been at the forefront of street culture since February 22, 2005 the day Jeff threw a sneaker that will be sought by all decent sneakerheads. The shoe, Nike SB designed figure perfectly, presents three shades of gray, orange accents, white laces and a small pigeon on the heel. If only 150 couples to obtain on the market, addicts shoes lustful line your dose. Only they did not remain calm. The result was a dirty fight in Design "Nike Dunk Pigeon riot" called itself. The police eventually stop the release, catapulting the brand jeffstaple at the forefront of streetwear.
OZY sat down recently with the designer down - wearing the Nike Zoom Elite 8 - to talk about street culture, emerging industry Stars and Dad hats goal.
OZY: How - your industry and how - to get where you are today?
jeffstaple: I went to New York University journalism and Parsons to design communication and teachers taught how traditional graphics and fashion designers use to communicate their media an idea. I left school graffiti, hip-hop, punk, DIY culture. I wanted to use it as my means of communicating an idea in '95. There were no street culture. There was skate, hip-hop and punk, but separately. People have been known to mix cultures. It was very bucketed. Only at the end of the 90s, which has reached the mixture.
OZY: They were among the seven founders of Street recently Place. Is there a person or brand that stands for you by yourself?
jeffstaple: I'm not one of the founders. For me, I'm the third generation. There are so many people now that at the time of 10 years will be on this list. This is proof, where this culture is now. It's a monster of an industry. It's bigger than punk. Sneaker culture is an industry of $ 50 billionth The immediate name that comes to mind, Virgilio Abloh is.
OZY: What are your principles for good design?
jeffstaple: It is the physical principle - the dove, our logo. Pigeons have a different color and are in bright colors. In terms of philosophy, we are trying to push the envelope to think people about what they wear. The biggest compliment is that every time I wear foundation, a conversation with someone about the fact that what I wear. W and try to create products that people form an opinion, polarize, to make people think.
OZY: There is an idea in Silicon Valley, everyone will have a good designer to be. Do you agree?
jeffstaple: I agree that the people of Apple - Design made priority. But I think it's always the same number of good designers, as it was 25 years ago. It is yet capabilities. You can go to the years of higher education, but if you are not a naturally good designer, you can use a 7 or August 1 [10] obtained.
OZY: thinking - the "SNEAKERHEAD" disappears?
jeffstaple: I thought was the culture of sneaker dying. Every three years, I think he will die. every three years, however, is three times as large. It's crazy how big this industry is monstrous. This year I went a dozen networks who want to make a television program about sneakers.
OZY: So what trend has come to an end? Hats Dad?
jeffstaple: In the last six months, many streetwear - Brands Papa their own hats made. It is everywhere, and you probably have another year. At this time every three hats Dad will have. The hat is death ... is the traditional older, tall hat league pitcher. Once everyone fed capsules had father, someone will come back a cover MLB, rock and will.
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