How to go for bags, the cultures of Burkini packages in the last fight. the burqa and a bikini met on a seemingly innocuous clothes, completely covered by a swimsuit, similar to the type used by divers.
In France muslim swimwear was a trigger point, a symbol of racial, religious and cultural tensions. This week, three French tourist cities like Cannes, Burkini prohibits its beaches. The garment perpetrators, said the mayor of Cannes, violating "moral and secularism." The Burkini was hit for the first time in the headlines in 2011 when the famous chef Nigella Lawson was photographed wearing in Australia on a beach, mentioned an incident by the yellow press as "the great cover up." Cut to March 2016: British retail giant Marks and Spencer, he decided to save a Burkini line, drawing both praise and criticism.
Read: Disdain Great - Britain, the United - States by the French ban Burkini
The aim of this line customers were large population of Muslim women who want to completely buy covered Britain, but functional and fashionable clothing. This is the demographic situation, such as stroke heart so small.
Hijabs, heels and handbags
Farheen Naqi white style. His Instagram account with a set of more than 23.2k, is a super hit after another. At a stroke, the great fashion blogger svelte posing in a pink salmon Abaya jacket over pants and high heels like. In another, she pairs a shirt with a blue Batiste khaki maxi skirt and a white veil.
Farheen is perhaps the most popular face of fashion modest movement in India, where young women to slowly experiment with it. In 2014 he started his blog, filter mode, as his "personal challenge" for style rooms modest but modern media.
"I wanted to serve as a platform where it to the girls as I had hoped ... could see that it is possible to dress modestly and still be fashionable" Farheen he between Mumbai, Lucknow and Seychelles, said shuttles ,
Across the country, Madras, 26, Ayesha Nawab, a trained pilot and religious studies teacher decided to make his Instagram account publicly, with its crazy mix of color, sound and prints. "I asked where I am my scarves to ask:" Ayesha that goes from Miss_Nawabi social network, said: "For girls, leaving the Abaya area that was quite new."
The "Abaya Zone 'is a good description of this modest dress traditionally for Muslim women. In India, the preferred mode of modesty was a black burqa, which consists of a dress and a niqab, which replaced under the tied chin. A few years later all stations burqas polyester and cotton, and you could buy jazzed versions with embroidery or sequins.
This raises the niqab back to move the signature of the heroines of Bollywood Muslim socials 1960 when Mehboob Mere and Chaundvi Ka Chand, a thing of the past.
Other women chose salwar kameez-chadars their dupattas or to cover their heads. Hijabs and abayas are relatively new additions to the wardrobe of Muslim women in India.
Social media has flattened the fashion scene. Girls who want to experiment with modest dressing can #hijabinspiration tonnes and #chicmuslimahs find in Instagram and Pinterest. On YouTube there are hundreds of tutorials hijab - turbans, tied on one side, like a beehive stacked with several folds.
"I think it's great that we came to a place where modest association is not limited to Muslims on one thing," said Farheen.
The movement of modesty
Globally, modest way, is often called a well-documented trend of bloggers in the Middle East and the second or third generation of Muslims in the United States popular, and the United Kingdom hijabistas.
After Junaid Miah, founder Islamic Design House, an online portal, the movement has its origins in the / 11 the post-9 environment. After the reaction that followed actively embrace the identity of the marks of their "Islamic", many Muslims began in Europe and America. Faced with hostility, the veil laid has become a political gesture for some. For others, it was a search for the religious roots, one that harkens back to a more conservative interpretation of Islam.
Outside these turbulent cultural negotiations, born to the movement of modesty.
"This has to want to dress to Muslim girls in particular, according to their faith," Junaid said, "But at the same time he wanted to remain modern and stylish ... as part of their western identity".
Junaid has called at that time in 2005. Islamic design house into life, all that was present in the bleak landscape, was the epitome of a black burka, imported from the Gulf. "These drawings do not speak our sisters who grew up with fashion Western media brands," he said.
The activity of modesty
Over the years, have multiplied ecommerce niche sites to be growing demand. Brands such as Alta Hijab, Inayah, Ruh, Shukr clothing collections actions in small Muslim consumers. The state of the world economy Report 2015-2016 spending Islamic Muslim consumers $ 230 million to the dresses. It was not long before the two took note of fashion brands and high street. In September 2015 makes the best-known brands H & M street Hijab clad Mariah Idrissi face of the new campaign. In January this year, Dolce & Gabbana launched a line of hijabs and abayas luxury to life, with its brand and retail lace ornaments.
The D & G collection specifically for the rich countries of the Gulf petrodollars, but also other hot spots are Turkey, always modest, hosted the first fashion week last year Indonesia and the Indian subcontinent.
In 2015 has Islamic Design House a website in India, created due to the large suite and the demands on his Facebook page to life. His best-selling products? "Denim Jilbab," Junaid said. "One of the reasons is that Denim is strongly associated with western fashion and a symbol of modernity."
catch Homegrown Innovation. Ayesha and her sisters began Mysha a request for a service to make the hijab. Farheen supply of handkerchiefs began for a new online business, tentative, and rightly called "Little Black Hijab".
This Chennai Ramzan friends and new carriers based Hijab, 23-year-old Rukhsana Nayaab scarf and threw Hayaah Shanaz hijabs. His own experience warm and humid Chennai informs its collection.
"In our climate, many layers can not be used. We focus on portability and style," said Nayaab.
Its collection includes modern riffs on the hijab, including a number of pick-and-wrap with bright colors and small pompoms and a line of glamor with pearl satin detailing.
"Our motivation is to mock Hijab" Shanaz said.
The debate Hijab
This idea - that there is no contradiction in mixing faith with fun and fashion - is the heart of the small movement mode. They can be and religious, announced in fashion.
But it is difficult to talk about the modest manner, without getting caught in the heated debate on the collimator. On one side is the feminism to respect the election. prohibit the Burkini previous ban and the burqa in France, violate this principle. But how is the choice influenced and conditioned by pressure from family and socio-religious dictates? And most troubling, normalize the fact of modesty movement on the idea that women cover, hiding from the eyes of those in power?
Read Belle the last French city will prohibit Burkini
According to Sabina Yasmin Rahman, a researcher PhD Jawaharlal - Nehru - University in New - Delhi, the debate Many women can not become a competition between my freedom and your reduced "say that in a society that sees them as sex -.. Objects the notes in accordance with this definition also falls the opposite is true, "she said - her.
"The veil may be an option, but we must recognize that it does not contribute, not an option for many, many women," he adds.
Ayesha said that the criticism directed at both sides - foreigners who make their decision in question, to wear the hijab, and others who are judging her clothes enough not modest. "My family wanted to take my burka With 18 years. I hated it. It was a cultural influence, not my will." At 22, he chose to wear the hijab. "After all, you need to understand how you are," he said.
Both Nayaab Shanaz and contribute. His "Hijab time" is the result of a progressive reading of Islam, not a family disaster. "I do not know the hijab wear every day. I'm closer to her," Shanaz said.
The world of fashion is modest in a constant state of loss of customers. With Burkini, Abaya dresses jilbabs cover that Hijab jewels are a whole reality. Innovation is not limited to clothing.
Junaid has to update a look, the traditional prayer rug. "We have with Visual Dhikr partnership, a contemporary Muslim artists and has created a collection that will be very good," he said. "Think does justice to the prayer rug Interior Design."
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