There was a time when you want to know what was in style or what to wear for the next season, GQ, Esquire and Harper's Bazaar open. She went to a cool business or in luxury catalogs flipped. The content of this glossy pages and stores was determined by a select group of buyers, editors and photographers. They went to fashion shows twice a year in New York and Europe to decide what you want and what you could buy. They chose everything for you.
Sounds like Meryl Streep's monologue in The Devil Wears Prada? It is more or less. The film was released in 2006, shortly before Garance Doré a digital camera from these parades pictures was took what he saw, and wrote on his blog of the same name. Over the next decade Dor create the template for what is known as blogs, street style, the world of haute couture, to go to the masses and finally to tear the world of fashion is very useful. "It has quality blogs created" explains Yvan Rodic, a blogger known as Face Hunter colleagues. "It was the beginning."
Quality blogs established. It was the beginning. Yvan Rodic
This week, as models the catwalk in Paris Stengel, Dor celebrating the 10th anniversary of garancedore.com and its emergence as one of the highest profile styles referee in digital (and real) world. It's hard to believe that they added a camera, because he felt bad for her wardrobe. An illustrator training a blog in 2006, started to present their work, Garance moved to Paris from Marseille in 2007 and underwent a rude awakening dress. "I'm probably one of the most stylish girl Marseille, but I came to Paris, and I am the least. It was a mess!" She said with a smile. "And then one day I decided to document the style and more about them."
She started women whose style he admired photographed. "I saw all these cool girls," says Dor. After permission to ask to take their photo, throwing pictures on his blog with stories of dreams about the look and the attitude of the women posting. He also has the things I published brands loved to enjoy readers Promoting beauty and design, without having to worry about price tags four and five digits. In a few months, "the blog in France has become very popular," she said, not only with the readers. She remembers how they would bring brands and shops, Oh, shit, Garanceyou spoke of these pants and sold us on the same day! "
Ten years Streetstyle
Legend: An illustration of Garance Doré Garance 2016
Style image London street in February 2010. Garance
Emmanuelle Alt, editor of Vogue Paris, in the Tuileries in Paris, outside the fashion shows in March 2009 Garance Doré
Legend: The author, contributing Wired's style director Lauren Goodman in New York Fashion Week September 2008 Garance Doré
Legend: An illustration of Garance Doré Garance 2010
- Up Fashion Week in Paris, September 2009 Garance Doré
Amanda Brooks, a favorite subject of Garance photographed her, March 2011 Garance Doré
Legend: Anna Dello Russo, creative director of Vogue Nippon, is probably the most famous star style street in Milan January 2016. Garance Doré
Legend: A satirical representation resembles Vogue - editor Anna Wintour. Translation (double meaning): "We went to the devil crazy./The Devil's crazy ..." blogs Garance Doré
Caption: Closeup of a bag 3.1 Phillip Lim March 2011 Garance Doré
Caption: Portrait model Crystal Renn After - Show - Chanel in St. Tropez, May 2010. Crystal an exception in the fashion industry, since it is not a size zero. Garance has always been a proponent of body acceptance. Garance Doré
Picture Street Style Paris Fashion Week September 2009 Garance
Legend: Garance is facing one of his illustrations, in 2009, published in Vogue Paris (Photo in the magazine by David Burton). In 2012, Garance joined the magazine as a contribution. Garance Doré
Legend: Garance with your Canon 5D Mark III, use a camel coat one of his favorite son - Scott Schuman dress.
In September 2008, Dor decided "to continue the energy" and flew for Fashion Week to New York what it calls personal research. "I am very interested in the American sense of style," she said. When he from the squares fashion types rose to the shows flow to photograph, he met a handful Schützenstraße style as Rodic and Scott Schuman, who was from The Sartorialist. "There were so many people shooting," Rodic said. "Blogging was not one thing. The people were very surprised outside a fashion show to be photographed."
It was during this time that I met for the first time Dor. She was a shy girl who asked French if he could take my picture between shows. I wanted an apple and shoes with light pink sweater. She liked that I had an apple. ( "I remember exactly the image that I have of you," he said eight years later. "How did you feel.") The "Pink Apple" picture called, and is the focus, the feelings Dor helped distinguish , His contemporaries (at the time, all men) favors largely a photojournalistic style. Dor was a storyteller. She was connected to the French blogs in time "that it was all about his agenda" more, he said.
Paul Martineau, a conservative image in the Getty Museum, writes the Dores success with this approach. "What surprises me is that not too self-conscious Garances his work," he said. "Very fresh, natural and easy it is to feel. And I think people are familiar with these images. They think that this clothing could bring, and be there."
Dor knew Photoshop and learned HTML, which helped to improve the site. "Remember, the images were good start small? My blog has always looked better. It was so easy!" WordPress was, and remains, its platform. Dor has also made sure to publish a blog in English and French. (This requires a translator daily, almost in real time.) This is exposed to a much wider audience. His real power determination, but insists that comments meet on the website of both languages in the same place. "For me," he said, "blogs really was at the time about people who lead a real conversation."
The conversation was not something that can offer the fashion industry. Magazine worked up and down. (See:. Devil Wears Prada) Similarly made communication between designers and their clients. Of course, can agree the customers with their wallet, but that was so far down the line, and therefore slow and expensive.
Street style blogs, the first media have then really expanded social before the influence of fashion magazines. Scott Schuman
In Internet Dor has learned one vote is to have free. "Then greatly expanded social sphere street style blogs, the first and the media have past influence fashion magazines, says Schuman, who has become Dors companion for several years. At that time it was really easy fashion magazines and the people actually just talked to Vogue and Harper's Bazaar . But after that it really stands out., and has many different voices and many other people had that the public was interested in you. yes, where before you a few voices now has many, many, many voices ".
Soon larger Dor and his colleagues estimated Blogger Street Style Magazine, as they were followers in business for decades. The leading fashion houses have made the calculation. In some seasons outside of the biggest fashion show these foreigners moved in the front row, shoulder to shoulder with, and replaced in some cases, Fashion Royalty their styles are available admired and caught in the street. Dor, daughter of fan with his digital camera was the means.
The total number of loyal readers and the rapid growth followed him everywhere, through tweets, Facebook updates and blog. "I do not know in duplicate content to believe," said its various platforms. "They are all coordinated with each other, but they tell different stories." Fashion houses built on the faithful. Finally, designers and retailers paid for access to public Dors, and her fellow bloggers. Compared to an ad in Vogue, agreed Blogger. Moreover, the connection with your readers was much more bloggers pioneering style created an entirely new direct, personal, immediate and effective at the beginning of the space conversions. Dor and its streets, readers have access to the world of haute couture and convert an exclusive experience in a wide access closed.
This does not come without cost. If Dor and his contemporaries, have left the door open to other digital platforms open as Instagram influencers blew the door off its hinges. "Instagram has revolutionized the way to meet new Stars and create new forces," he said. "Much of it is real, many of them it is not."
In case of extreme fluctuations in the quality, content and motivation ", the double-edged sword for photographers such as Dor," Martineau said. "It's all open to almost all, so as to distinguish the hundreds of thousands of images every day? His democratic arise, but it is difficult to have a permanent attention.
But here it is Dor, celebrates 10 years. A study with 10 employees, a photographer now used to spread their work across multiple platforms. She is working on her second book, about the well - being, and welcomes Podcast - Serie Pardon my French.
"It's a good time," he said, "to have a stronger voice than ever before."
Street Style chronology
September 2005
Scott Schuman The Sartorialist starts at Blogspot. He became the first street - style -. Winning blog followers in the fashion world when I started, it was really only one thing magazinesthe fashion line was everyone's attention Style.com fashion Schuman.
January 2006
Yvan Rodic starts Facehunter in Blogspot, of portraits of people in art exhibitions. He draws the night's events with a Sony Cyber-shot DSC-T7. I with a very small, compact camera like a point-format to begin very little credit and shoot. Actually it was my first digital camera. It was kind of fun, like a little toy, so you can carry around. Rodic
summer 2006
Schuman pass a Canon EOS 10D with a Canon 5D with 50mm lens on the right side, as it is in Europe for the first time Tour The very good version of the Canon -. Camera was released around the first time I went to Europe. It's funny, a lot of people think I'm very good overnightit Not that I'm very good, it's just a better team is made of. I knew how to use the equipment, it was a very good team. "Schuman
2009
Candice Lake begins shooting Street - Style online Vogue UK. Use the Canon 5D Mark II. I have a daughter of Canon. I started with a 5D Mark II and Mark III a graduate. I swap lenses on the street at 24-70 85mm for portraits. If a campaign of street style shoot inspiration, I use the B1 Profoto and California Sunbounce as a general rule See Wireless -. Kit
2009
Lake begins his Wordpress - Blog, Magnolia style, according to the advice of his editor of Vogue UK. The site is a home for street photography - style, newspapers and interviews. Later the name was changed CandiceLake.com site. She helped me to develop as I previously had no idea about blogging! Lac
October 6, 2010
Instagram launches application for photos / editing to share Today, six years later, the application is a focal point for fashion week, it has been the first goal for Street -... Style Rodic
September 2011
Snapchat places. How to attract the next, it will cover a tool fashion weeks worldwide. Shot mostly with my camera, but I'm doing with my phone Snapchat. I'm not trying to make the perfect shot necessarily Snapchat. It is more likely to capture such a moment or a story or a question. Rodic
2012
Pardon my French presented Garance. YouTube -. Series that a podcast later we have realized that the video one tonne of production and a lot of time and resources were gone. We wanted to find a way to have real conversations with people we admire, and we were interested. We thought that we were in a podcast by. Made - in a way that even a visual image Garance contains.
May 2012
The announcement Schuman The Sartorialist you use Instagram for six months and has made a public profile. Today Schuman has 931,000 followers. Now, very important, but the whole blog this week, if you do something visual, is Instagram. Schuman
2014
many compact cameras (including DSC-RX1 Sony Cyber-shot), Rodic finally comes the Canon 6D, the first DSLR Companys with integrated WLAN. In less than two minutes after cycling through after shooting I can download on my phone. So for me this is the key featureto the quality of a digital SLR, but at the same time to be fast. Rodic
October 2015
Schuman published his third book The Sartorialist: X, in which he explains both that now the Canon 5D and an iPhone is used to trigger the street. Recently he told me that he thinks that the new iPhone camera almost as good as the big picture - the camera is now anyway, it feels like I have a pencil and a paintbrush.. The camera is so paintbrushyou take an artistic picture, you have more control. And the iPhone is like a pencil, a quick sketch. Schuman
September 2016
Blogs photographyon Street - Style, divided in magazines and now central to the experience of social Fashion Week mediais. Since early this year Fashion Week New York, marked 225,000 #streetstyle images published in Instagram. Rodic said now know a whole industry photographer that when someone shooting with many followers who repost the image of this person are more vulnerable, and get more of them followers -. Determination. I mean, it's a game -. Set Rodic
Read more: https://www.wired.com/2016/09/garance-dore/
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