Harare, Zimbabwe - In its three - piece suit, a matching hat and bow tie, Farai Mushayademo could easily happen by a musician celebrity - if only to dodge their work are not cars on a busy intersection in the capital of Zimbabwe, Harare, the sale of water over bottled and chips for motorists.
Mushayademo distinctive way of dressing, with different shiny suit every day, a favorite of customers and are struggling with the "increased competition", he said.
Mass unemployment in this southern African country, once prosperous forced many through the streets, some peddling drugs to flood to auto parts. Good advice can help a provider to stand out from the crowd.
Although such scenes are in Africa, in common, which are rare in Zimbabwe, where vendors once positions were found unique selling appointed by the court. Now, when the economy falls, this order is broken.
Walkways in Harare and other cities and towns are barely passable for pedestrians, due to high volume seller. Some rush to target street motorists.
"The costumes of my marketing strategy are" Mushayademo told The Associated Press.
"Sellers are associated with higher, but people want to buy from someone food that is well dressed," the 35-year-old father of three, said a tailor by profession. Schneider have hard smuggled through an influx of used clothing from neighboring Mozambique hit that sell for as little as $. 1
The official unemployment rate in Zimbabwe is 11 percent, according to the statistics agency of the country, ZIMSTAT, but the figure does not include informal traders and hawkers are as employees officially defined, because they earn revenue. This sector is booming, with more than 90 percent of those are officially defined as workers who are involved in informal trade, according ZIMSTAT.
longtime leader of this country had pledged President Robert Mugabe to create 2.2 million jobs in five years in 2013, this did not happen during his election campaign.
With the growing population of street vendors to get some creative to get ahead.
Tired of shouting their products to market, the sales some plots repeatedly ruined speakers to create a chaotic bustle of the entire downtown Harare.
Other access to the scene.
"My escapades to maintain a personal relationship with customers," Gilbert Mundicha said the airtime sold in an affluent neighborhood on a street Mobile good phone, multi-racial. He dances, does salutes and welcomes spends nearly all motorists while imitating what he described as "British accent."
Motorists love for them, and seems to have built up a loyal customer base. Some leave their cars specially to buy for him. Other roll to greet him by name their windows.
"Business is good," Mundicha said.
The nerve of some hawkers attention of incumbents, the move to maximize their own marketing.
Mundicha wearing a T-shirt with the logo of a popular radio station. Marketing people have often wear their jerseys Brand says.
Mushayademo whose trademark is his three-piece suits, appeared last month in a magazine in the output of major clothing chains.
"I'm looking for an agent. I can be successful, a model," he said.
Her eyes darted to the signs of the customer and the police, executing battles with street vendors to clean up what was one of the cleanest cities in Africa recently participated pull tear gas.
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On-line:
http://www.zimstat.co.zw
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