The jet-set designer style game ditches the street turn the sidewalks of New York on a route his new MICHAEL Michael Kors shoulder bag introduce Brooklyn button.
This fall, the artist, entrepreneur and innovator sees Solange style before the first street style advertising campaign inspired Michael Kors with a series of images by photographer Tommy Ton and 43-second video directed Wednesday Agency nabbed.
The campaign, called The Walk and in the streets of the most beautiful neighborhoods of Manhattan - including the West Village and Greenwich Village - Solange Sport features three separate teams of fall line of designer ready. With trendy outfits - a fake green jacket paired with matching tie neck fur coat, black leather pants and white sneakers - Solange present the new gray MICHAEL Michael Kors shoulder bag Brooklyn button.
Unlike previous campaigns Kors capture jet set, he emphasizes the street style of the game. The motion proposes that a rebranding it easier for the younger generation to identify and affordable.
"As long as strong and passionate and not afraid to share their opinions with the world - and this kind of trust always makes an impact," Kors exclusively to Billboard "She is a true pioneer of the way I like it a .. Extracts some of our pieces and makes them himself. "
The artist has participated in the dinner in London in June designers with a black jacket with a deep neckline and metallic silver pants pulled slightly.
interactive and shoppable campaign has the individual style of the other three figures (Princess Olympia of Greece and models Nina Agdal and Soo Joo Park), as well as fans of the brand Tweet and photos Instagram with the hashtag #SidewalkSpotted for a chance online platform marks appear.
Kors is the latest designer to make as close a strong push for a new bag design, time at the New York Fashion Week. Tory Burch launched Monday a global campaign on his backpack Twins Link to concentrate. Burch plans to bag NYFW also to keep.
Muse MICHAEL Michael Kors campaign first street style star Solange. (Photo: Courtesy)
A version of this story appeared in Billboard.com.
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