Fashion Week has not yet started, and I'm Animals Gucci running.
He came in Soho and tried - and not - to repair my iPhone. Somewhere between the Apple store and the pavement, a flock of youths with sticks and lip bumper photo trendy matt upset me. To be fair, it was not intentional: They were so focused on their street-style "team goals" that do not realize that they were in a real road.
There is a small harbinger of what is to come for three days during the period when the tracks are distributed in the city and Marc Jacobs, Michael Kors and show us what will soon wear. Lately is Fashion Week New York in the style of the street scene, where a crowd descend model emerging, lobster-like, at most intersections Instagram atmosphere of our city.
They swing cube bags brand. They carry a higher 90s supermodel in a coke binge heels.
And they will try very hard to realize the new American dream: make tons of money in exchange for his narcissism.
In fact, celebrities are these days, not to wear the only ones who pay designer labels. Women wear famous daily reports from fashion bloggers - as the older models, such as Italy Chiara Ferragni, also known as "The Blonde Salad" known - to $ 20,000 only to find a lipstick or a bag on your side Instagram.
Seen Instagram star Kristina Bazan, a double by Tiffani-Amber Thiessen by millions signed in 2015 a contract with L'Oreal hair care reported a value of more than $ 1 million. And the first family of America, the Kardashian-West's lives $ 24.5 million fee attic located in Chelsea.
Rather than hire? You @airbnb brand in social media. With all the money - not free clothes, beauty products, health and management of real estate to name - is at stake in the opinion leaders in the market, it is not surprising that people are trying to take in place the benefits of clicks , talent.
But at what price? Much more than the $ 2.97 spent at Leukoplast to drop.
When the center of the fashion industry virtual "heart" instead of the true soul, send us a message to future generations, the beauty looks just like the creation of the same and to build a "brand style of life" is the same as a life. Not only is it true.
We will use the design legend Diane von Furstenberg as an example. The pioneer wrap dress "only" 1.5 million Instagram followers - now YouTube has teen sensation Bethany Mota five times the fans. But even if it is a good heart with a magnetic personality, Mrs Mota is not a feminist pioneer or fashion icon. She's not pop culture and modern aesthetics. Does not create thousands of jobs for Americans and mentoring work dozens of professional women in his office workers. And it is not the only face of success in the style industry - but, yes, his face is very beautiful.
If youth and students from entering the mass Manhattan "become famous" looking lose we all take "to become the most famous things". Fashion Week is still the monster incredible source of inspiration for the future stars of the style in the world. (Unless you are Danielle Bernstein, the 23-year-old addict shoes, the rate for a single message Social media is $ 15,000. Then I bet it's super inspiring and surprising.)
Of course we can blame Bernstein and Co. opportunity and running (in heels) to take with her. Personally, I am surprised by the self-control of these women, even more than their material possessions. They are intelligent, committed and motivated, creating their own empires. But what are these kingdoms? "Be yourself" - as long as "he" accepts Chanel? "The life to the fullest" with Reiseabenteuer brands financed?
"Creating Inspiration" with products that are need to pay is a big concert, but as it can take a long time? And what happens when the bubble appears Balenciaga and later millions of followers is - not the designers, artists, entrepreneurs, activists and engineers?
It is an exciting time for the industry and a lucrative - announced last year, the Joint Economic Committee of Congress that New York Fashion Week makes our city $ 900 million per year in revenue.
But with great style comes great responsibility. Granted creativity rather contour makeup. We must complete the installation with the forefront of innovation.
And we just need to get the shot street style perfectly in a bad mood, as I reverse fashion editors to stop. (After all, I'm not an influential person. If I go down, Cynthia Rowley I'm not going to make a custom moldings. #Tragic.)
This fashion week will be car photos and responsible style street enjoying surpluses. Take a couple, then our phones are turning - and attention - for artists and cultural workers around us. They fund the city and to create more jobs. Feed our imagination. And even if they are not #famous that something even better: New York Fashion thin. #goals finished.
Faran Krentcil is editor in ELLE.com and Yahoo founder and editor of Fashionista.com.
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