Fashion Week: What Swimwear?
The buzzword in the Fashion Week this year is "complex", but what exactly?
PT1M20S 620,349People are fattened peacocks and street style biters are in position - Fashion Week is upon us for a year, but have changed this year things. are no longer the industry experts and international customers know our Spring-Summer 2016 fashion all over "complex" to be.
Although Karl Lagerfeld offered recently by the station Chanel clothing in Cuba Sydney Be the first city in the world to officially scene season take Sunday when Toni Maticevski the show begins a week of events in Barangaroo Watch.
Traditionally, the season was wearing with customers made Jet Set major fashion houses in mind. in the northern hemisphere to demand the words "cruise" and "station" customer needs clothes thresholds for the summer holidays.
Designer Emma Mulholland with model Gemma Hanley in Kings Cross, Sydney Photo :. Janie Barrett
"Resort to a particular collection refers for luxury customers create Looking for holiday taken to buy parts of the summer, it's winter in their country of origin" fashion leader for IMG Asia Pacific, said Emily weight. "Designers create collections today more complex than capsule wardrobe between the stations. In this way they can the fact to carry advantage of the fact that these collections to spend more time on the sales floor."
Weight, said the changes or "evolution" of the Fashion Week in Australia, sponsored by Mercedes Benz, "to lead our local designers industry-feedback and other business opportunities and export." Because occurred
Some looks Tomé, discount universe and Yeojin Bae is available for purchase online immediately after the shows this week available, while other collections begin in stores from September appear.
Hanley model Gemma Emma Mulholland had some designs will be displayed at the Fashion Week. Photo: Janie Barrett
The change in the performance of the season and a month later than usual staging attracted an unprecedented number of media and international buyers.
"The more international buyers than ever are available, including the most important measures, swim and concentrated buyers Recreational Sports Bergdorf Goodman, Harvey Nichols and Selfridges," said weight.
"The new calendar with the start of the window global sales for these retailers collections aligned lucrative for designers greater business opportunities", NSW Minister for trade, tourism and major events, Stuart Ayres said "It's not really. No better place to with the style of the city to present these collections of Sydney. Our coastal lifestyle, energy and glamor in resonance ".
Emma Mulholland is in the major international brands such as e-shop Nasty Gal and Harvey Nichols in Hong Kong. Photo: Janie Barrett
Designer return to the official program this year includes Emma Mulholland, of his third week of fashion in Australia on Wednesday stage is after a break last year.
Expect to see swimsuits and what they call "crazy pieces of stand-out", which can be recombined with simple wardrobe staples. "My works usually have a trans-season appearance in them anyway over time and how the station could be used throughout the year, really," Mulholland said.
Emma Mulholland is now expected in major international retailers such as e-shop Nasty Gal and Harvey Nichols in Hong Kong, but more retailers that a project to show that one of the most expensive exercises.
"It is expensive to put on a show, but it will allow you in a smaller budget, to be more creative in some way."
return Another big name MBFWA Camilla Franks a preview of the complex African inspiration from the media and distributors Net-a-Porter and Shopbop will house collections.
"Kaftan Queen" is for the organization of theater performances, known his last event in 2013, included the tepees, a zoo and Georgia May Jagger the podium in Centennial Park storm, which cost about $ 300,000.
"This year I got passed a very modest budget have about 10," he laughed. "The important thing is how the public feels when they go."
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