It may have been the pink shade, wrong hang the colors of the sound stage in studies of Lot in West Hollywood, or perhaps puffy clouds from the ceiling, but sleep seemed just the right setting for Pharrell Williams deep get where he found inspiration for his collaboration with Adidas and life in general.
The Grammy award-winning artist, producer and designer Music - whose name Karl Lagerfeld, Comme des Garcons and Moncler Colette has been linked - at the point of introduction of his Adidas Banquet on Friday afternoon tea to discuss the second drop your collection Adidas Originals = Pharrell Williams Pink Beach.
The first iteration was this month made available earlier. The second case for the spring presents a wider range of men and women as well as versions of children. Friday event was also associated with a takeover Snapchat for Williams and lower resolution of pop-up in downtown Los Angeles, which will continue until Sunday.
It all started in 2014 when Adidas Williams sent versions of its classic leather jacket Firebird. Scribbles. The drawings were then embroidered jackets, which was the inspiration behind pink sand.
"This was an area which was applicable as at a higher frequency operates as an individual, as I can," said Williams WWD these early drawings she said. . "The power of music The power of self when they joined in to this sacred place, you know, and then we began to these ideas and say? Throwing man s If there is a place where everyone was immediately at this frequency at the time you got there? And was Pink Beach. only spirituality. "
There is another level of thinking. For Adidas, the idea behind pink sand would attract people.
"The original is not old sneakers. This culture is. And the music and our brand have been closely linked ever," said Nic Galway, creative director of Adidas Originals, which was of event in the city of Germany. "Pharrell particular it represents the same values as we do. It is about positivity. It's about connecting people and is on the recording. And it really is true to our values, too, and that's why we wanted to work together."
Williams, who is as curious and always the "eternal student," he says finds inspiration everywhere describes - if Lagerfeld or strangers in the street.
"[Lagerfeld] is definitely a mentor," he said. .... "My inspiration style comes from ordinary people, everyday people see on the road or footpath walk down stations Whole Foods [or] have the best form design The more individuality - this does not mean it's fun to be, but that was just much. I love this kind of character. it is very inspiring to me, because what wear is superficial. "
Technology and social media, these people discover the possibility certainly helped a lot easier if Williams said.
"It had to happen. It is in the technology, so it is a factor," he said. "The human race will never be the same, and that is a good thing. It means that we are always changing, so it is what we mean by the information we collect. Knowledge is a responsibility. Expanded. It is changed . each music is fast completely unrecognizable ten years of the next decade. Fashion is completely unrecognizable in the next decade. design. the food. Just continue to develop. "
Furthermore, as the artist's relationship could develop with Adidas, Williams was the mother in relation to any future cooperation with the Deutsche Mark.
"When they are done, come out if it," he said. "We have them go and not, 'OK, let her surprise." When you are finished, just put out. "
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