Niteroi, Brazil - flocked The elite of the fashion world to Brazil, an outbreak of Zika virus, economic collapse and political crisis in the country challenging a parade on Saturday revered by French company Louis Vuitton to visit.
About 500 people, including a list of registered Jaden Smith and Catherine Deneuve and fashion image plane from New York and Paris, the Vuitton Cruise Collection 2017 took Futurist art museum in the twin city Niteroi Rio de Janeiro.
Shining with the legendary Sugar Loaf in the background, models walked the catwalk in sporty style down that channels the coast road of the city and listened instead to the forthcoming Olympic Games in August to be here.
#LVCruise 2017 @TWNGhesquiere in #RiodeJaneiro https://t.co/6WY4ALhxWP
- Louis Vuitton (@LouisVuitton) between 30 May 2016
Michael Burke, president and CEO of Vuitton, the collection was purely Brazil.
"Brazil is the color that is positive, it is about the future, which is in the body, a strong woman," he said.
Neoprene colored blocks cut clothes seemed crosses between wetsuits and light, airy summer dresses, and the soles of the shoes were as fluffy boots and sandals that are prone shoes choice of Rio resident. Tank in the spaceship-shaped museum wearing the elegant your gym, foreign models seemed determined to help humanity, a few pounds crazy fitness scales.
Outside the heavily guarded museum gathered spectators gawking on the balconies of nearby wild wealthy clients and cheer, which are also a group comprised of Brazilian women under the best customer Vuitton building.
Brazil's wealthy elite has always been considered one of the voracious consumers of luxury in the world reputation, but the current recession - the worst since the 1930s - has curbed spending at the end. Avalanche-like political crisis that saw President Dilma Rousseff rejected earlier this month led the South American giant in a new instability and here authorities scrambling to react an outbreak of Zika virus, which has been associated with horrific birth defects in infants.
#LVCruise 2017 @TWNGhesquiere in #RiodeJaneiro https://t.co/Zp6QgOgNMv
- Louis Vuitton (@LouisVuitton) between 30 May 2016
Instead of keeping Bronze Vuitton, the act of the first fashion show by a European premium brand in Brazil in this troubled time was an act of resistance against the avalanche of bad news haunting the country.
Designer Nicolas Ghesquière said the program has sent a signal to the world before the Olympics August 5, 21, the observers say, could be seen a small tourist participation due to the trifecta crisis.
"As the largest brand in the world, I think it is good to give a strong message to the people and to say that we are not afraid," he said after a makeup artist sweat from tropical forehead.
Burke CEO went even further.
"This was much more than a fashion show. It was our love to show for this country, to appreciate, to turn," he said, adding that the big event budget created temporary employment for about 5,000 people. "Is it a humanitarian activity? No, I would not go that far. But he has a bit of that."
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